If you want to increase your brand awareness, you need to know how to create an advertising campaign on PlentyOfFish (POF). PlentyOfFish is a popular and reputable online dating site that has over 100 million members all over the world.
It means, there are more than 100 million potential target audiences for your business. POF indeed is an online dating platform, but it can be a great place to promote your business as well because you can create an advertising campaign in this website.
If you want to run a successful ad campaign here, it is important to know how to create an advertising campaign on PlentyOfFish (POF) properly.
So, what are the crucial things you need to learn about how to create an advertising campaign on PlentyOfFish (POF)? There are several steps that you need to follow carefully.
The first step is you have to sign in to your POF account. Yes, just like the online dating service, the advertising service can only be used by registered members of POF.
So, if you don’t have PlentyOfFish account, make sure to create one first. Once you login to your account, direct your mouse to “Company” menu, then tap “Advertising”. After that click “Advertise Now” and you will enter the homepage of the Ad platform. Click on the big green “Create Campaign” button to start creating your ad campaign.
Now, let’s move on the next step on how to create an advertising campaign on PlentyOfFish (POF). You need to give a name to your campaign.
Choose something that is not only attractive, but also can tell the audience what your campaign is all about. It will be best if the name of your campaign reflect your target audience.
The third step on how to create an advertising campaign on PlentyOfFish (POF) is setting your budget. The advertising model in this site is cost per thousand (CPM).
You can set the bid according to your budget, but please note that the minimum bid is 16 cent. Before setting the bid, it is important to consider it carefully first.
Even though it is okay to go with the bare minimum, but you must remember that your bid will determine the traffic you will get. So, if you set it too low, you might not get the best result. The recommended bid in this site is around 40 to 80 cents.
The fourth step on how to create an advertising campaign on PlentyOfFish (POF) is setting your target audience. You can easily set it according to gender, age, income, ethnicity, location, marital status and many others.
Lastly, don’t forget to set the start and end date of your ad campaign. Double check everything and if you are sure that all the information is complete, click “Create Campaign”.
Now that you know how to create an advertising campaign on PlentyOfFish (POF) and you also know that it is very easy, don’t hesitate to start your own ad campaign in this website. 100 million pair of eyes are ready to see your ads so the campaign definitely will deliver positive results.